Loyola Marymount University Bulletin 2017-2018 [ARCHIVED CATALOG]
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MBAC 625 Competitive Marketing Strategy
3 semester hours
This course analyzes strategic marketing management functions that are common in progressive and successful companies both from a conceptual and analytical perspective, and critically examines the types of decisions that are made by these companies to develop an in-depth understanding of the elements of marketing strategy.
Prerequisite: MBAA 606 or MBAA 6040 .
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