BLAW 3270 Marketing Law

4 semester hours

An upper-level elective focused on the legal and regulatory environment surrounding the activities and relationships between business and consumers.

Some topics and laws addressed by the course include product safety, design and warnings, antitrust behaviors in distribution and pricing, deception and fairness standards for advertising, sales, and promotions. The course also includes a creative component and writing flag where students apply certain laws to particular marketing practices.

(See MRKT 3570 .)

Prerequisites: BCOR 2210 and BCOR 3510 .

University Core fulfilled: Flag: Writing.