MRKT 3570 Marketing Law

4 semester hours

The purpose of this course is to acquaint students with fundamental concepts, principles, and rules of marketing law that concern marketers and consumers in day-to-day activities, in private business relationships, and in their relationship with government. The course will focus on various legal constraints, problems and ramifications which should be recognized and addressed by marketers when making pricing, product, promotion, and distribution decisions.

(See BLAW 3270 .)

This is a COIN Pathway Elective course and an MA Pathway Elective course and an A-LIST Pathway Elective course.

Prerequisites: BCOR 2210 and BCOR 3510 .