Apr 30, 2024  
Loyola Marymount University Bulletin 2014-2015 
    
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Loyola Marymount University Bulletin 2014-2015 [ARCHIVED CATALOG]

Course Descriptions

 

Management
  

  • MGMT 3697 Internship

    1 semester hours

    This one-semester-hour course helps students achieve a worthwhile learning experience relevant to their career interest. The internship, conducted with an off-campus organization, and associated reflective assignments, will help students gain insights for enhancing previous classroom learning and for future career planning.
  

  • MGMT 4610 Leadership

    3 semester hours

    This course focuses on the role of leadership and leaders in organizations. Main topics include sources and uses of power, leadership traits, leadership styles and behaviors, contingency theories, team leadership, leadership development. Lectures, discussions, case studies, videos, and experiential exercises will be part of the course.

    Prerequisite: MGMT 3610 .
  

  • MGMT 4620 Employment Law

    3 semester hours

    This course provides a broad overview of federal and state employment laws, administrative agency regulations, and judicial decisions that govern the management of human resources. It provides a framework for the analysis and implementation of procedures that impact the employer-employee relationship in the workplace. Topics include the rules for proper advertising, screening, interviewing, and hiring of applicants; an analysis of the procedures that shape the training, promotion, discipline, and termination of employees; grievance handling, anti-discrimination laws, employee rights, health and safety regulations, leaves of absence, harassment prevention, regulatory compliance, and administrative adjudication of claims.

    (See BLAW 4220 .)

    Prerequisites: BLAW 2210  and MGMT 3610 .
  

  • MGMT 4630 International Management

    3 semester hours

    Different economic, political, and socio-cultural environments around the world challenge managers with opportunities and risks. The goal of this course is to help students achieve a general understanding of the international business environment and evaluate the agenda facing managers operating in international business contexts. Students will learn how national economies are intertwined as never before, competition is increasingly global, and firms have become international in their sales, production, investment, financing, and sourcing.

    (See INBA 4830 .)

    Prerequisites: BADM 1040  with a grade of C (2.0) or better, INBA 3810 , MGMT 3610 .
  

  • MGMT 4640 Cross-Cultural Leadership

    3 semester hours

    This collaborative course examines what constitutes “effective” leadership across cultures, how to be an inclusive leader, and how to lead diverse groups. Students will be asked to describe leadership in particular cultures based on their research and/or personal experiences. The goal is to prepare students for leadership assignments outside their native countries and/or in cross-cultural teams.

    Prerequisites: INBA 3810  and MGMT 3610 .
  

  • MGMT 4650 Compensation and Rewards

    3 semester hours

    This advanced management elective deals with such topics as wage and salary administration, benefits administration (U.S. and international), performance management, governmental and legal issues, and budgeting and administration. The course presents practical tools, methods, and a systems perspective to help students understand the role of compensation (base pay and total compensation) in human resource management. Knowledge and skill development from this course is important for future HR professionals and general managers alike. Additionally, this course examines various theories, strategies, and actual practices of employee total compensation (including employee benefits and nonfinancial rewards). A central question throughout will be about what types and forms of compensation practices best motivate and stimulate performance and commitment in the workplace.

    Prerequisite: MGMT 3610 .
  

  • MGMT 4661 Effective Organizational Governance

    3 semester hours

    This course will explore board of director and top management team responsibilities and activities related to effective organizational governance. All students will participate as part of a team in a Community-based Learning project - a semester-long experience exploring course concepts in a community-based organizational environment while providing a value-added contribution to that organization.

    Prerequisite: MGMT 3610 .
  

  • MGMT 4670 Human Resource Management Practicum

    3 semester hours

    Due to the increasing realization of the importance of the human resource function, the role of the human resource professional is likewise gaining in importance. This course provides information and professional development opportunities, including resume-building HR consulting projects, a part-time internship, and other relevant field assignments to help facilitate student entry into a successful career in human resources.

    Prerequisite: MGMT 3610 .
  

  • MGMT 4671 Managing Career Success

    3 semester hours

    It is increasingly clear that career planning and ongoing career management activities are essential to career success. Career management activities in organizations are clearly linked to employee retention and key productivity measures. To help generate experience-based insights for future career preparation and planning, this course involves a personally relevant off-campus internship or meaningful work experience of a minimum of 100 hours, a separate community service activity of at least 20 hours, regular journal recording of ongoing observations and insights, a mock employment interview, informational interviews of professional in the field, a minimum of 10 different self-assessment exercises, and an off-campus networking assignment. Course learning culminates in the completion of a final in-depth individual report that describes insights and specific short- and long-term plans for future career management.

    Prerequisite: MGMT 3610 .
  

  • MGMT 4672 Managing a Global Workforce

    3 semester hours

    This course helps students recognize important human resource management (IHRM) issues underlying current international and global business conditions, as well as understand key IHRM challenges and practices (e.g., cross-cultural management, managing international assignments, global talent management) relevant to effective strategic management and business development in important countries and regions of the global economy. In addition, personal competencies and international issues are examined that are relevant to students’ own future careers within the global workforce.

    (See INBA 4872 .)

    Prerequisites: BADM 1040  with a grade of C (2.0) or better, INBA 3810 , MGMT 3610 .
  

  • MGMT 4680 Employee Relations and Retention

    3 semester hours

    Employee Relations is the functional area of Human Resource Management whose primary focus is to develop and maintain effective working relationships with employees within union and non-union environments. At a minimum, it is the task of managers and HR professionals to have the knowledge and ability to adhere to organizational policy and state and federal labor law. However, to be truly competitive, managers and HR professionals must strive to advance beyond the minimum standards and focus on the development and retention of their employees as well. This course will present an in-depth overview to Employee Relations along with best practice retention strategies currently employed by leading organizations. This class is designed to address several key questions related to Employee Relations and Retention: 1) What skills are needed by employees, managers, and HR professionals to be successful in this arena? 2) Why do we care about Employee Relations and Retention? 3) Who are the primary stakeholders and what are the interrelationships? 4) How does organizational context affect Employee Relations and Retention? Employee Relations and Retention are critical to the bottom line success of organizations. As future employees, managers, and perhaps for some students, Human Resource professionals, it is critical to be familiar with the fundamental laws, policies, programs, and skills related to developing oneself and the organization’s human capital.

    Prerequisite: MGMT 3610 .
  

  • MGMT 4690 Strategic Human Resource Management

    3 semester hours

    In this course students learn from lectures, cases, and assigned readings about how the various areas of the human resource function (e.g., HR planning, staffing, training, performance management, compensation, employee relations) contribute to an organization’s productivity and competitive advantage. A major emphasis is placed on how the human resource function supports effective organization strategy formulation and implementation, as the central role of all managers as HR practitioners in their daily workforce interactions and challenges.

    Prerequisite: MGMT 3610 .
  

  • MGMT 4698 Special Studies

    1 TO 3 semester hours

  

  • MGMT 4699 Independent Studies

    1 TO 3 semester hours

    Requires approval of the Associate Dean.

Management / Organizational Behavior
  

  • MBAB 613 Performance Management

    3 semester hours

    Key principles, methods and techniques are presented for enhancing employee productivity through performance problem analysis, work design, coaching, training and skill development, performance appraisal system design and implementation, employee correction and discipline, interpersonal communication skills, team development and management, empowerment, and other formal and informal performance management systems. Includes Human Resource performance management issues and methods appropriate for the small and medium-sized enterprise. Critical legal aspects of performance management are also covered. Also listed as MBAE 613  and MBAH 613 .

    Prerequisite: MBAA 605 .
  

  • MBAB 614 Advanced Communication for Managers

    3 semester hours

    This is a practical course focused on the sharpening of interpersonal communication skills that lead to successfully managing others. Topics will include theory and skills for strengthening one’s interpersonal communication abilities, leading groups, presenting ideas, and the effective use of power in the workplace.

    Prerequisite: MBAA 605 .
  

  • MBAB 615 Program Management

    3 semester hours

    The use of basic management concepts in the operational management of projects and programs that operate within the framework of larger firms by utilizing matrix structures and systems approaches. Also listed as MBAH 615 .

    Prerequisite: MBAA 605 .
  

  • MBAB 621 Managing in the Multicultural Workplace

    3 semester hours

    Drawn to areas of economic traction, the immigrant populations participate in fueling the economic growth, creating a diverse workplace with a multicultural workforce in the process. Business issues relating to these demographic realities superficially in the Los Angeles area, such as immigration and settlement patterns, workforce and market participation, and the process of assimilation will be analyzed. Intercultural communication, prejudice as a management concern, operational challenges and strategic questions will be defined and explored. Also listed as MBAE 621 .

    Prerequisite: MBAA 605 .
  

  • MBAB 622 Management Consulting

    3 semester hours

    This course is primarily intended for the individual who is considering becoming a full-time independent consultant but also has value for those considering joining a large firm and for those considering only a part-time consulting career. There will be a focus on the consultant’s ability to cut to the main issues, understand them, formulate alternative responses, and present those alternatives in a way the client can quickly understand the recommended action. Business experience is a plus. Also listed as MBAH 622 .

    Prerequisite: MBAA 605 .
  

  • MBAB 636 Managing Organizational Change and Development

    3 semester hours

    This course will focus on investigation of the emerging field of Organization Development (OD), including its major theories, basic concepts, and primary intervention/change strategies. This course will focus on assessing the health/effectiveness of an organizational system and planning an intervention/change strategy to increase the effectiveness of the organization. Also listed as MBAE 636 .

    Prerequisite: MBAA 605 .

    Prerequisite(s): GR MBAA 605 C- or MBAA 605 Waiver 100
  

  • MBAB 640 Global Strategy

    3 semester hours

    The formulation and implementation of business and corporate strategies for worldwide operations in the increasingly global economy, as opposed to those purely domestic firms or firms marginally involved in international activities, is examined. The most recently developed approaches and concepts are discussed and applied through the use of extensive international case studies and current readings. Also listed as MBAG 640 .

    Prerequisite: MBAA 605 ; one international elective also recommended.
  

  • MBAB 641 International Management

    3 semester hours

    Differences in political, economic, and socio-cultural environments around the world challenge managers with opportunities and risks. The primary objective of the course is to help the students achieve understanding of the international business environment and evaluate the agenda facing managers operating in international business contexts. Also listed as MBAG 641 .

    Prerequisite: MBAA 605 .
  

  • MBAB 650 Environmental Strategy

    3 semester hours

    This course sensitizes students to the broad range of environmental issues affecting business and society today. It examines how society’s increasing concern for the natural environment is having a major impact on business firms as well as how business is affecting the environment. Theoretical frameworks and case studies are used. A strategic approach is emphasized.

    Prerequisite: MBAA 605 .
  

  • MBAB 651 Ethical Issues in Business

    3 semester hours

    This course introduces students to the two dominant philosophical traditions used in analyzing ethical issues in business: 1) evaluating the amount and type of benefits and/or harm that will result from an action, and 2) evaluating the intrinsic character of an action. After getting comfortable with the basic theory, students apply these approaches to numerous ethical dilemmas in business. In this respect, the course is about learning a new way of evaluating problems and making decisions. This course also discusses: the issue of the relationship between the moral character of our actions and the health of the human personality, and the claim that men and women may perceive and resolve ethical dilemmas differently.

    Prerequisite: MBAA 605 .
  

  • MBAB 670 Small Business Strategy

    3 semester hours

    This course explores strategy development, implementation, and control in small businesses. The interdependence of strategic management, leadership, and operational tools and techniques are used to address the effective management of a firm’s growth. Class materials, individual research, and case analyses are used to evaluate small-company strategic and operational issues. Business experience required. Also listed as MBAH 670 .

    Prerequisites: MBAA 605 , MBAA 606 , and MBAA 608 .
  

  • MBAB 680 Advanced Topics in Managerial Policy and Strategy

    3 semester hours

    Case histories are documented, reviewed, analyzed, and interpreted from the perspective of the functional specialist operating as part of the strategic management team. Concepts comprising the course will be applicable to both large and small enterprises. The student will develop skill in identifying and focusing on the key issues which must be addressed from an overall strategic perspective.

    Prerequisite: MBAA 605 .
  

  • MBAB 685 Power, Politics, and Negotiations in Organizations

    3 semester hours

    A study of organizational politics and power applications within the organization. The focus is a positive practical understanding and application of power within organizations. Inter- and intra-organizational negotiation techniques are also explored from theoretical and practical standpoints. Also listed as MBAE 685 .

    Prerequisite: MBAA 605 .
  

  • MBAB 696 Directed Research in Management

    3 semester hours

  

  • MBAB 698 Special Studies

    1 TO 3 semester hours

    Prerequisite: As designated by the MBA Office.
  

Marital and Family Therapy
  

  • MFTH 600 Art Therapy Literature and Assessment

    2 semester hours

    This course reviews the art therapy literature and explores the integration of this modality in the current delivery of mental health services, focusing on cultural issues, marital and family theory, and recovery-oriented care.
  

  • MFTH 601 Art Therapy Explorations

    2 semester hours

    This course provides opportunity for the exploration of art materials in support of the students’ sensitivity, flexibility, and personal presence as art psychotherapists.
  

  • MFTH 602 Fundamentals of Marriage/Family Systems

    2 semester hours

    This course provides an introduction to the systems theory as a foundation to therapeutic intervention in marital and family therapy. The groundwork provides the conceptual view for the exploration of theoretical perspectives in the family therapy literature. A variety of family structures including traditional and non-traditional forms are studied as well as their clinical implications for the marital and family therapist.
  

  • MFTH 604 Child Psychotherapy: Theory and Practice

    2 semester hours

    This course critically reviews child development theories, introduces models of psychotherapy with children, and discusses issues of culture in preparing for work with children. It includes an in-depth community-based learning project that facilitates increased awareness of the impact of poverty on the lives of children.
  

  • MFTH 606 Adolescent Psychotherapy: Theory and Practice

    2 semester hours

    Continuation of MFTH 604 . Within a family context, this course coordinates normal adolescent development, psychopathology, and techniques of psychotherapy. It includes an in-depth community-based learning project that facilitates increased awareness of adolescents marginalized by poverty and incarceration.
  

  • MFTH 608 Theories of Marriage and Family Therapy

    4 semester hours

    Within a conceptual framework of systems theory in marital and family treatment, major theories are surveyed including psychodynamic, structural, strategic, communications, experiential, and post-modern. To demonstrate these theories, videotape of live supervision of cases is utilized where possible. Verbal and nonverbal treatment approaches are explored.
  

  • MFTH 609 Introduction to Mental Health Services

    2 semester hours

    This course introduces the network of mental health services in Los Angeles County and principles of mental health recovery-oriented care, including case management, treatment plans, referral procedures, communication and coordination skills, documentation and the systems of care for the severely mentally ill and victims of abuse. It explores the social and psychological implications of socio-economic position; the impact of poverty, culture, sexual orientation, gender, age, language, and immigration status on the delivery of mental health services; and the consumer’s recovery. Additionally, it identifies professional responsibilities and mandated reporting requirements and introduces consumer and family member perspectives on the experience of mental illness, treatment, and recovery.
  

  • MFTH 610 Adult Psychotherapy

    2 semester hours

    Normal adult development and theories of dysfunction are presented. Family, marital, individual, and group treatment strategies are addressed exploring both verbal and nonverbal treatment interventions. Emphasis is placed on the differential approach between psychiatric hospital, day treatment, and out-patient settings.
  

  • MFTH 611 Drug and Alcohol Treatment

    1 semester hours

    This course helps students to recognize, assess, and treat substance abuse and addiction. It respects the complexity of the subject matter’s physiological, sociological, psychological, economic, political, and international facets.
  

  • MFTH 612 Marriage and Family Psychotherapy: Issues and Applications

    3 semester hours

    This course reviews various models of psychotherapy through didactic and experiential methods. It includes effective approaches to communications as well as resolution of problematic issues of the treatment process. Considerations of culture, socioeconomics, and stress are addressed and effective practice strategies are emphasized.
  

  • MFTH 613 Assessment and Intervention of Intimate Partner Violence

    1 semester hours

    This course reviews the phenomenon of domestic violence, looking at distinguishing criteria, types, prevalence, lethality, the theory of dynamics and its causes, risk factors, patterns, escalation, and cultural factors. It supports students’ abilities to recognize and assess the signs and patterns of domestic violence.
  

  • MFTH 615 Group Psychotherapy: Theory and Practice

    2 semester hours

    This course reviews the theory and practice of group psychotherapy. It emphasizes the link between cultural diversity, group process and group outcomes. Particular attention in paid to the utilization of groups in work with the severely mentally ill, children and adolescents as well as mental health consumers and their family members.
  

  • MFTH 616 Human Sexuality

    1 semester hours

    This course explores human sexuality from a bio-psychosocial perspective, including effects of physiology, genetics, environmental, individual, and relationship problems on sexuality and to know how to therapeutically address these problems. It emphasizes understanding the ways in which sexual problems may appear in social populations.
  

  • MFTH 617 Practicum/Supervision I

    3 semester hours

    The main objective of this course is supervised application of marital and family theory and psychotherapeutic techniques, including the application of art therapy, in field placement. Students will have opportunities to work with consumers in the community mental health system and demonstrate a beginning understanding of systemic dynamics, applied art therapy interventions, and marital and family therapy theory applications. Practicum sites have been specifically selected so students will encounter racial, cultural, linguistic, ethnic, and socioeconomic diversity. 16 hours a week for 15 weeks.
  

  • MFTH 618 Practicum/Supervision II

    4 semester hours

    Refer to MFTH 617 , Practicum/Supervision I. Requires a minimum of 20 hours per week for 15 weeks.
  

  • MFTH 619 Practicum/Supervision III

    4 semester hours

    See MFTH 618 .
  

  • MFTH 620 Multiculturalism and Art Therapy in Mexico - Part I

    1 semester hours

    An exploration of cultural issues including art-based processes in support of expanding multicultural clinical competencies.
  

  • MFTH 621 Cultural Issues in Marital and Family Therapy

    1 TO 3 semester hours

    Multicultural values in psychotherapy and counseling are explored. Cultural factors are examined in the therapeutic process.

    Enrollment for 1 semester hour is contingent upon completion of MFTH 620  and MFTH 622 ; enrollment for 2 semester hours is contingent upon completion of MFTH 620 .
  

  • MFTH 622 Multiculturalism and Art Therapy in Mexico - Part II

    1 semester hours

    Culturally relevant fieldwork.
  

  • MFTH 629 Family Art Therapy in Mexico

    1 semester hours

    An integrated exploration of family art therapy within the context of family therapy theory. Experiential learning is facilitated through the art process.
  

  • MFTH 630 Marital and Family Therapy: Clinical Studies

    2 TO 3 semester hours

    Advanced studies in marriage and family therapy including the exploration of a range of verbal and nonverbal treatment interventions and strategies from a variety of theoretical viewpoints. The class develops an understanding of the experiences of clients and family members of clients who are consumers of mental health services.
  

  • MFTH 638 Psychopathology

    2 semester hours

    Psychopathology as stated in DSM-IV is reviewed. The biological, psychological, social, and cultural factors involved in etiology are discussed and explored in terms of the treatment/clinical interventions.
  

  • MFTH 639 Psychopharmacology

    2 semester hours

    This course offers an overview of the neuroscience and pharmacological treatment of psychiatric disorders. It helps the student acquire necessary vocabulary, knowledge, and skills for effective collaboration with the mental health treatment team.
  

  • MFTH 640 Psychological Tests

    2 semester hours

    Review of formal and informal psychological tests used for assessment, including issues of reliability, validity, and item content. Projective drawings and structured clinical interviews are covered. Multicultural considerations in testing are integrated in all discussions.

  

  • MFTH 641 Aging and Long-Term Care

    1 semester hours

    This course strives to address the specific treatment needs and goals of the aging client. Topics include: distinguishing “normal” aging changes in intellectual, cognitive, and memory functioning from those which are a consequence of disease; introduction to the bio-psychosocial model of assessment and psychotherapeutic treatment of older adults; and issues involved when working with the elderly and their families when they confront long-term care. The opportunity to challenge assumptions regarding one’s own aging and a look at issues which may impact future life plans will be provided.
  

  • MFTH 642 Trauma Theory and Treatment

    2 semester hours

    This course introduces key definitions and constructs related to trauma. It introduces theories and intervention models and overviews neurological sequences associated with trauma.
  

  • MFTH 689 Introduction to Research

    1 semester hours

    An introduction to research design, ethics, and philosophy from a variety of research paradigms and approaches.

    Credit/No Credit grading.
  

  • MFTH 690 Seminar: Professional Ethics

    2 semester hours

    Overview of issues in law and ethics for marriage and family therapists and clinical art therapists, such as licensure, values, legal and ethical responsibilities, malpractice, and confidentiality. Also discussed is the development of professional identity.
  

  • MFTH 691 Research Methodology

    2 TO 3 semester hours

    An overview of research design, ethics, and philosophy from a variety of research paradigms and approaches. Critical study of the relevant literature and the development of an in-depth proposal for a research/clinical project or paper to be carried out in the following semester.
  

  • MFTH 696 Research/Clinical Paper

    3 semester hours

    The student carries out a research project and writes a research report under the direction of a faculty member.

    Consent of instructor required.
  

  • MFTH 698 Special Studies

    0 TO 3 semester hours

    Contact Department Chairperson for details.
  

  • MFTH 699 Independent Studies

    1 TO 3 semester hours

    Contact Department Chairperson for details.

Marketing
  

  • MRKT 3510 Principles of Marketing

    3 semester hours

    This course covers the essential principles of marketing as a vital component of a business operation, emphasizing marketing’s strategic bases and the real-world utilization of both traditional and innovative techniques to influence both the trade and the consumer in making a purchase decision. We will focus on the effects of uncontrollable factors in the environment. In addition, basic controllable variables essential to marketing success will be examined, including marketing analysis, product decisions, pricing, distribution, and promotion. We will explore how marketing guides business strategy, discovers and creates demand for products, and influences product development.

    Prerequisites: BADM 1010  and ECON 105  or ECON 110 , all with a grade of C (2.0) or better.
  

  • MRKT 3520 Marketing Analysis

    3 semester hours

    The course will introduce students to the basic tools and concepts used for acquiring and evaluating market information. Both qualitative and quantitative approaches to analyzing consumer attitudes and behaviors will be examined, and methods for understanding trends in the marketing environment will be discussed.

    Prerequisite: MRKT 3510 .
  

  • MRKT 3530 Buyer Behavior

    3 semester hours

    This course is designed to refocus the student on the buyer as the object of marketing programs. Social science concepts (from psychology, sociology, anthropology, and economics) are used to examine influences on buyer behavior, as well as to study the buyer decision process itself. Emphasis will be put on how marketers use this knowledge to develop their overall strategies.

    Prerequisite: MRKT 3510 .
  

  • MRKT 3570 Marketing Law

    3 semester hours

    To acquaint students with fundamental concepts, principles, and rules of marketing law that concern marketers and consumers in day-to-day activities, in private business relationships, and in their relationship with government. The course will focus on various legal constraints, problems and ramifications which should be recognized and addressed by marketers when making pricing, product, promotion, and distribution decisions.

    (See BLAW 3270 .)

    Prerequisites: BLAW 2210  and MRKT 3510 .
  

  • MRKT 3597 Internship

    1 semester hours

    The objective of this one-semester-hour course is to help students achieve a worthwhile learning experience relevant to their major program of study. The internship, conducted with an off-campus organization, will help the student gain insights relative to his/her strengths and weaknesses in the job environment.
  

  • MRKT 3598 Special Studies

    1 TO 3 semester hours

  

  • MRKT 4510 Advertising and Promotion Management

    3 semester hours

    This course is designed to introduce students to the field of advertising and promotion in an applied fashion. The emphasis in this course will be on the role of advertising and other promotional mix elements in the integrated marketing communications program (IMC) of an organization. The development of an integrated marketing communications program requires an understanding of the overall marketing process, how companies organize for advertising and other promotional functions, customer behavior, communications theory, and how to set goals, objectives, and budgets. Attention will be given to the various IMC tools used in contemporary marketing including advertising, direct marketing, Internet and interactive marketing, sales promotion, publicity and public relations, and personal selling. We will examine the process by which integrated marketing communications programs are planned, developed, and executed as well as the various factors and considerations that influence this process. We will also discuss the environment in which advertising and promotion takes place and the various regulatory, social, and economic factors that affect an organization’s IMC program.

    Prerequisites: MRKT 3510 , MRKT 3520 , MRKT 3530 .
  

  • MRKT 4515 Managing Retail and Service Businesses

    3 semester hours

    The U.S. economy is now dominated by the retail and services sectors. Moreover, understanding and strategically managing customer service is now becoming a critical determinant of business success or failure. Yet, most business school courses have traditionally focused on the manufacturing sector of the economy. This is a potential problem, because the management and marketing of service or retail businesses involve methods, strategies, and analytical tools that are distinct from those used in other areas of business. At the same time, the successful marketing of services and the delivery of excellent service are critical elements in the achievement of customer satisfaction and thus the long-term success for virtually all organizations. The purpose of this course is to provide students with an understanding and appreciation of retail and services marketing as separate and distinct areas of marketing thought and practice, their critical roles in contemporary competitive markets, and the tools and strategies necessary for managing successful enterprises in these areas. This course is especially designed for those students who anticipate working in retail or service businesses, or who wish to better understand how these forms of businesses are managed. The course will discuss an overarching philosophy that stresses the importance of the integration of the marketing, human resources, and operations functions within the service and retail systems.

    Prerequisite: MRKT 3510 .
  

  • MRKT 4525 Competitive Strategy

    3 semester hours

    This course provides an in-depth analysis of competition and competitive strategy in the context of business from both theoretical and applied perspectives. Whereas numerous business classes discuss competitive environments, this course focuses exclusively on theories and strategies that can be used to achieve and enhance competitive advantage in the business marketplace. Competitive models, strategic metaphors, and concepts from game theory are explored in detail. Most importantly, the notions of competitive evolution and interdependence are emphasized and extensively explored. These concepts are then illustrated as they are commonly applied in the business world to enhance an enterprise’s market position. Additionally, the great dangers of applying “cookbook strategies” or off-the-shelf solutions to competitive situations are explained and illustrated.

    Prerequisites: MRKT 3510 , MRKT 3520 , MRKT 3530 .
  

  • MRKT 4530 Sports Marketing

    3 semester hours

    This course will introduce students to the unique nature of sport marketing at both the professional and amateur levels. The course will cover the unique aspects of sport marketing and how marketing concepts such as strategic planning and segmentation apply to sport marketing. Students will be introduced to the interrelationship of integrated marketing communications and sport and develop an understanding of sport as industry and the fan as consumer.

    Prerequisite: MRKT 3510 .
  

  • MRKT 4540 Professional Selling

    3 semester hours

    An examination of the sales function, encompassing the broad range of methods that sales professionals may employ to build marketing relationships. Steps in the selling process will be explored, including techniques for engaging customers, identifying needs, handling objections, negotiating, requesting orders, and developing and maintaining long term relationships. A particular emphasis will be placed on the role of technology in contemporary sales activities.

    Prerequisite: MRKT 3510 .
  

  • MRKT 4545 New Product Development

    3 semester hours

    The development of new products represents one of the most promising avenues by which firms can exploit to maintain and expand their market position in today’s dynamic markets. The course provides a practical introduction to the process of designing and marketing new products and it covers the major phases of product development and launch. All of the critical steps in the new product development process will be discussed in detail, including: opportunity identification and analysis, concept development and testing, product design and pre-market testing and forecasting, and the management and control of the product launch. The particular focus of this class is upon the marketing function. Thus, the class will concentrate on market measurement, the use of that information to develop the benefit targets for the new product, and the ultimate development of marketing mixes (product, price, place, promotion) that will improve the chances for success. As such, the class will provide techniques to interface the marketing function with the functions of R&D, design engineering, and manufacturing, but it is beyond the scope of the course to emphasize these functions per se. The course will be relevant to students who expect to work directly in brand or product management as well as those whose interests are in general management and consulting.

    Prerequisites: MRKT 3510 , MRKT 3520 , MRKT 3530 .
  

  • MRKT 4550 Brand Management

    3 semester hours

    The objective of this course is to learn the decision-making processes used by product or brand managers with primary responsibility for the market success of the company’s products and services, including environmental scanning and coordination of marketing activities for the firm’s offerings.

    Prerequisite: MRKT 3510 .
  

  • MRKT 4555 Business-to-Business Marketing

    3 semester hours

    In the business market, the customers are organizations (e.g., businesses, governments, and institutions), and these customers represent a huge market opportunity. While we think of companies like Procter & Gamble, Sony, or Ford as sellers, they are also organizational buyers that annually purchase enormous quantities of raw materials and manufactured component parts; they purchase supplies and business services regularly to support operations, and they make large investments in building, equipment, and information technology. It’s important to know that building and maintaining a close relationship with an organizational buyer require careful attention to details, meeting promises, and swiftly responding to changing demands.

    Prerequisite: MRKT 3510 .
  

  • MRKT 4560 Supply Chain Management and Logistics

    3 semester hours

    This course takes a look at the front-end functions of marketing planning, logistical planning, business relationships, networking, and the marketing benefits of business collaboration inherent in the dynamic channels of distribution used in a global business environment.

    Prerequisites: MRKT 3510 , MRKT 3520 , MRKT 3530 .
  

  • MRKT 4570 Pricing Goods and Services

    3 semester hours

    The focus of this course is upon the function of price as a driver of profit. Particular attention will be given to the roles of customers, costs, and competitors ask key concerns when developing pricing strategies. All aspects of pricing within the marketing and business environment will be examined, including theories and models of pricing strategy, and common pricing techniques used in contemporary business practice.

    Prerequisites: ACCT 2110 , ACCT 2120 , both with a grade of C (2.0) or better; MRKT 3510 , MRKT 3520 , MRKT 3530 .
  

  • MRKT 4580 Marketing and Society

    3 semester hours

    This course examines the roles individuals play in society and the economy through the acts of shopping, consuming, discussing, displaying, and disposing of goods and services. In addition, the processes by which organizations conceptualize, reinforce, and exploit these roles in the marketing of goods and services will be examined.

    Prerequisite: MRKT 3510 .
  

  • MRKT 4597 Marketing Strategy in the Global Environment

    3 semester hours

    This is the capstone course for students completing the marketing major. This course provides a comprehensive framework for the development of competitive marketing strategies that achieve organizational objectives and build competitive advantage. It teaches students the fundamentals of strategic analysis and strategy development within the context of the global business environment. The course emphasizes the major analytical, ethical, and strategic frameworks of marketing, as specifically implemented within the complex contemporary conditions of global business relationships and activities. The course incorporates experiential learning, case studies, and a simulation project.

    Must be taken in residence at LMU with senior standing.

    College of Business Administration students only.

    Prerequisites: BADM 1040  with a grade of C (2.0) or better; MRKT 3510 , MRKT 3520 , MRKT 3530 .
  

  • MRKT 4598 Special Studies

    1 TO 3 semester hours

  

  • MRKT 4599 Independent Studies

    1 TO 3 semester hours

    Requires approval of the Associate Dean.

Marketing Management
  

  • MBAC 612 Strategic Marketing Analysis and Implementation

    3 semester hours

    This course is a case-based extension of marketing management, focusing on cutting-edge issues faced by marketers. Students will enter actual organizations to develop cases based upon current concerns, and reading assignments will be drawn from the most recent articles on marketing subjects. The goal is to go beyond the textbooks to expose students to the latest marketing topics, technologies, and practices.

    Prerequisite: MBAA 606 .
  

  • MBAC 613 Consumer Behavior

    3 semester hours

    This course is designed to refocus the student on the consumer as the object of marketing efforts. Social science concepts, drawn from such fields as psychology, sociology, anthropology, and economics, are used to examine influences on consumer choices, as well as to study the consumer decision process itself. Emphasis will be placed on how marketers use this knowledge to develop effective marketing programs.

    Prerequisite: MBAA 606 .
  

  • MBAC 614 Marketing Research

    3 semester hours

    This course is concerned with the application of both qualitative research methodology to resolve marketing questions. Students will study the role of marketing research within the organization’s planning and strategic efforts, and will be involved in the design, execution, analysis, and implementation of a comprehensive research project.

    Prerequisite: MBAA 606 .
  

  • MBAC 617 Direct Response Marketing

    3 semester hours

    This course will focus on how the marketing concept has increased the use of direct response marketing in the U.S. Database development and use, the media of direct response marketing, and the design and production of direct mail pieces will be covered.

    Prerequisite: MBAA 606 .
  

  • MBAC 618 Entrepreneurial and Small Business Marketing

    3 semester hours

    Traditional marketing approaches often assume large budgets, well-organized management structures, available information and power in the marketplace. Small and entrepreneurial business now constitutes a critical sector of the global economy, and the unique needs of such enterprises must be addressed. This course examines how marketers in emergent firms may challenge major competitors through the use of niche strategies, guerrilla techniques, and general creativity. Also listed as MBAH 618 .

    Prerequisite: MBAA 606 .
  

  • MBAC 619 Marketing Strategies for Innovative Products and Services

    3 semester hours

    This course will explore concepts and practices related to marketing in the volatile and fast-paced high-tech environment. The course will provide a balance between conceptual discussions and applied/hands-on analysis. The objectives include obtaining an understanding of the concepts and frameworks of high-tech industries and their marketing implications, the use of strategic alliances and partnerships in marketing technology, and the current knowledge and adaptations of the “4 p’s” to the high-tech market place.

    Prerequisite: MBAA 606 .
  

  • MBAC 630 Business Intelligence Tools and Systems

    3 semester hours

    The course described the role and application of Business Intelligence in the context of organizational strategy, decision making, and operations. It discusses managerial decision making processes along with the scope and applications of various technical tools that can support those processes. Students taking the course will be introduced to the concepts of Data Warehouses, Business Analytics, and Visualization tools and their roles in delivering Business Intelligence to decision makers. It also delves into the issues of data quality and integration, availability, and organization information and other challenges faced by organizations in implementing BI solutions. Students are exposed to the current industry standard BI software and a number of hands-on exercises as well as projects are used to provide the students with first-hand experience in using BI tools for decision making. Also listed as MBAD 630 .

    Credit/No Credit grading.

    Prerequisites: MBAA 603 , MBAA 606 , MBAA 609 , and working knowledge of Excel.
  

  • MBAC 647 International Marketing

    3 semester hours

    This course will examine marketing management and planning factors and techniques required for success in a global environment. Students will develop an appreciation for the external forces which shape the international marketer’s decisions and will study strategic decision-making used by international firms as they enter and adapt to new cultures and nations. Also listed as MBAG 647 .

    Prerequisite: MBAA 606 .
  

  • MBAC 660 Marketing Strategy

    3 semester hours

    Includes an emphasis on development and implementation of marketing strategy and marketing planning. This course is designed to provide the student with advanced theoretical and practical approaches of those methodologies that lead toward survival and growth in the marketing and competitive environments. Marketing strategy concepts are reviewed in detail.

    Prerequisite: MBAA 606 .
  

  • MBAC 662 Product and Brand Management

    3 semester hours

    This class addresses important decisions faced by an organization. The objectives will be to increase an understanding of the important issues in planning and to provide the appropriate theories, models, and other tools to make better branding decisions. Emphasis is placed on understanding psychological principles at the consumer level that will improve managerial decision making with respect to brands.

    Prerequisite: MBAA 606 .
  

  • MBAC 663 Business-to-Business Marketing

    3 semester hours

    Although firms marketing products and services to other organizations, rather than to final consumers, account for a majority of our economy, marketing was slow to acknowledge the importance of such exchanges. This course focuses on the analysis of issues emerging when the buyer is an organization. Topics include relationship marketing, organizational buying behavior, and marketing of technology.

    Prerequisite: MBAA 606 .
  

  • MBAC 664 Advertising and Promotional Strategy

    3 semester hours

    The field of Integrated Marketing Communications (IMC) is a recognition of the need for firms to coordinate their various promotional activities and expenditures to achieve overall objectives. This course will cover advertising, public relations, sales promotions, and direct marketing theory and technique and their interrelationships. Students will develop a promotional strategy for an organization using complementary elements of each of these tools.

    Prerequisite: MBAA 606 .
  

  • MBAC 676 The Environment of Business in the European Union

    3 semester hours

    This course will examine the European Union as both a major part of the global marketplace and a policymaking body. Cultural aspects of doing business there will be highlighted and contrasted with other regional areas. Historical references will be included to enhance understanding. Finally, the course addresses current EU issues. Throughout, the major focus will be how all of this impacts marketing practice. Also listed as MBAG 676 .

    Prerequisite: MBAA 606 .
  

  • MBAC 698 Special Studies

    1 TO 3 semester hours

    Prerequisite: as designated by the MBA Office.
  

Mathematics
  

  • MATH 101 Algebra

    3 semester hours

    Polynomials, rational expressions, exponents, radicals, equations in one and two variables, the quadratic formula, functions and graphs.
  

  • MATH 102 Quantitative Skills for the Modern World

    3 semester hours

    Quantitative and analytic skills used to understand personal and social issues faced in everyday life. Topics include problem solving, computer spreadsheets, probability and statistics, and the mathematics of finance.

    Corequisite: MATH 103 .

    University Core fulfilled: Foundations: Quantitative Reasoning.
  

  • MATH 103 Quantitative Skills for the Modern World Lab

    0 semester hours

    Concurrent laboratory for MATH 102 .

    Corequisite: MATH 102 .
 

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