The Marketing major focuses on activities that facilitate the creation of value and exchange between individuals and organizations. The Marketing Pathway Curriculum, introduced Fall 2018, prepares students to be future-proof and real-world ready in careers such as marketing research and analytics, advertising and promotion, interactive digital and social media marketing, brand planning and strategy, marketing and product management, global marketing, diversity marketing, retailing, and sales management. Additionally, these career paths can lead to leadership positions in all types of organizations and industries, including nonprofit and government sectors.
All CBA Undergraduate Majors have the following common learning goals and learning outcomes:
LG1-A. Students will be able to explain the interaction and importance of social, economic and environmental forces within and upon business and society.
LG1-B. Students will be able to identify and resolve ethical dilemmas in business situations.
LG1-C. Students will be able to identify and analyze opportunities and challenges faced by organizations in a global marketplace.
LG2-A. Students will be able to identify problems and apply creative problem-solving skills to address them.
LG2-B. Students will demonstrate critical thinking skills by defining, modeling, analyzing and evaluating complex business problems.
LG2-C. Students will be able to integrate core concepts from different disciplines and apply them to a business situation.
LG3-A. Students will communicate effectively on business topics in written and oral form.
LG3-B. Students will demonstrate effective interpersonal skills in teamwork settings.
LG3-C. Students will describe principles of leadership skills, effective teams and self-discipline.
LG3-D. Students will be able to apply information technology to solve business problems.
LG3-E. Students will be able to frame a business problem and collect, organize and analyze qualitative and quantitative data to report and communicate insights for decision-making.
LG4-A. Students will be able to create, read and use financial reports for decision-making.
LG4-B. Students will describe corporate structures and legal responsibilities for different business frameworks.
LG4-C. Students will be able to analyze and evaluate companies within their industries based on their unique value proposition/competitive advantages.
LG4-D. Students will be able to analyze business processes to better serve stakeholders.
Code | Title | Semester Hours |
---|---|---|
Lower Division Requirements | ||
BCOR 1910 | Business for Good | 2 |
BCOR 2110 | Financial Accounting | 4 |
BCOR 2120 | Accounting Information for Decision Making | 4 |
BCOR 2210 | Legal Environment of Business | 2 |
BCOR 2710 | Business Information Technology | 4 |
ECON 1050 | Introductory Economics | 4 |
ECON 2300 | Introductory Statistics | 4 |
MATH 112 | Calculus for Business | 3 |
Subtotal | 27 | |
Upper Division Requirements | ||
BCOR 3410 | Fundamentals of Finance | 4 |
BCOR 3510 | Marketing and Business Communications | 4 |
BCOR 3610 | Managing People and Organizations | 4 |
BCOR 4910 | Business Ethics and Sustainability | 4 |
One course from the “Quantitative Methods for Business” course-list 1 | 4 | |
One course from the “International/Global Awareness” course-list 2 | 4 | |
One course from the “Strategic Business Integrations” course-list 3 | 4 | |
Subtotal | 28 | |
Total Semester Hours | 55 |
e.g., BCOR 3750 Analytics in Operations and Supply Chain Management
e.g., BCOR 3860 International Business
e.g., BCOR 4970 Strategic Management
Note:
All upper division marketing major courses must be taken in residence at LMU. However, up to two courses approved in advance for LMU supported study abroad programs may count toward the major. For purposes of meeting the requirements for the B.B.A. in Marketing, an overall cumulative grade point average of at least a C (2.0) must be obtained in all courses required in the major.
Code | Title | Semester Hours |
---|---|---|
BCOR 3510 | Marketing and Business Communications | 4 |
MRKT 3512 | Customer Insights | 4 |
MRKT 3513 | Rethinking the Marketplace | 4 |
MRKT 3516 | Marketing, Customer Value, and Profitability | 4 |
MRKT 3521 | The New World of Branding and Advertising | 4 |
MRKT 3531 | Brand Planning and Strategy | 4 |
MRKT 3532 | Personal Brand Management | 1 |
MRKT 3534 | Conceptual Brand Thinking | 4 |
MRKT 3570 | Marketing Law | 4 |
MRKT 3597 | Internship | 1 |
MRKT 3598 | Special Studies | 1-4 |
MRKT 4510 | Advertising and Promotion Management | 4 |
MRKT 4515 | Managing Retail and Service Businesses | 4 |
MRKT 4517 | Customer Analytics | 4 |
MRKT 4521 | Adaptive Media and Analytics | 4 |
MRKT 4523 | Historical Survey of Business and Capitalism in Society | 4 |
MRKT 4524 | Sustainable Marketing Enterprises | 4 |
MRKT 4525 | Competitive Strategy | 4 |
MRKT 4527 | Customer Relationship Management Analytics | 4 |
MRKT 4531 | Creative Brand Management | 4 |
MRKT 4532 | Advertising Account Management | 1 |
MRKT 4533 | Psychology of Health and Marketing | 4 |
MRKT 4534 | Bottom-up Marketing Innovation | 4 |
MRKT 4535 | Public Policy and Marketing | 4 |
MRKT 4536 | Professional Selling | 4 |
MRKT 4543 | Brands, Celebrities, and the Arts | 4 |
MRKT 4545 | New Product Development | 4 |
MRKT 4546 | Brand Management | 4 |
MRKT 4547 | Strategic Marketing Decision Making | 4 |
MRKT 4553 | Non-Profit Marketing | 2 |
MRKT 4555 | Business-to-Business Marketing | 4 |
MRKT 4556 | Supply Chain Management and Logistics | 4 |
MRKT 4561 | Managing User Experience | 4 |
MRKT 4563 | New Perspectives for Understanding Markets | 4 |
MRKT 4565 | The Psychology of Selling and Consuming | 4 |
MRKT 4566 | Pricing Goods and Services | 4 |
MRKT 4573 | Sports Marketing | 4 |
MRKT 4574 | Entertainment Marketing | 4 |
MRKT 4576 | Marketing Strategy in the Global Environment | 4 |
MRKT 4583 | Modern Consumer Culture | 4 |
MRKT 4593 | Brand Storytelling | 4 |
MRKT 4595 | Marketing Metrics and Performance | 4 |
MRKT 4598 | Special Studies | 1-4 |
MRKT 4599 | Independent Studies | 1-4 |
Note:
Students in the Marketing major begin by completing the Business core marketing course, BCOR 3510 Marketing and Business Communications, which is a required core business class for all business and accounting majors. It is strongly recommended that students complete BCOR 3510 Marketing and Business Communications during the fall semester of sophomore year. In the sophomore year, students choose one of the four specialized Marketing Curriculum Pathways or General Marketing. At the beginning of their junior year, students commence coursework toward their chosen Pathway or General Marketing: The four pathways are: Applied Learning in Societal Transformation (A-LIST), Congruity of Interests (COIN), Marketing Analytics (MA), or the M-School Pathway. Note that admission into the M-School Pathway is competitive and based on an application process taking place in the students’ sophomore year. Once in a Pathway, students must first complete the specific Foundational course(s) within that Pathway before taking any advanced MRKT elective courses or a required Capstone course within that respective Pathway. General Marketing and Marketing Curriculum Pathways all require MRKT 3512 Customer Insights, with BCOR 3510 Marketing and Business Communications as a prerequisite. It is strongly recommended that all marketing students complete MRKT 3512 Customer Insights before the start of their junior year. The additional foundational courses within the respective pathways are MRKT 3513 Rethinking the Marketplace (A-LIST Pathway), MRKT 3516 Marketing, Customer Value, and Profitability and MRKT 4595 Marketing Metrics and Performance (COIN Pathway), MRKT 4517 Customer Analytics (MA Pathway), and MRKT 3521 The New World of Branding and Advertising (M-School Pathway). For all pathways, students must complete 20 units for the major.
Students in the General Marketing program will complete MRKT 3512 Customer Insights, at least one Pathway foundational course (MRKT 3513 Rethinking the Marketplace, MRKT 3516 Marketing, Customer Value, and Profitability, MRKT 4517 Customer Analytics, MRKT 4595 Marketing Metrics and Performance, MRKT 4527 Customer Relationship Management Analytics, or MRKT 3521 The New World of Branding and Advertising), and three upper-division MRKT electives including at least two 4000-level courses. Please note that Pathway prerequisites are applicable to General Marketing students.
Students in the A-LIST Pathway will complete MRKT 3512 Customer Insights and MRKT 3513 Rethinking the Marketplace, one advanced MRKT elective course chosen from among those specifically designated as A-LIST electives, one advanced MRKT elective course chosen either from the A-LIST elective or other MRKT electives, and the capstone MRKT 4593 Brand Storytelling course.
Students in the COIN Pathway will complete MRKT 3512 Customer Insights, MRKT 3516 Marketing, Customer Value, and Profitability, MRKT 4595 Marketing Metrics and Performance, one advanced MRKT elective course chosen only from among those specifically designated as COIN electives, and one advanced MRKT elective course chosen either from the COIN electives or any other 4000-level MRKT elective.
Students in the MA Pathway must complete MRKT 3512 Customer Insights, MRKT 4517 Customer Analytics, MRKT 4527 Customer Relationship Management Analytics, one upper-division MRKT elective, and the capstone MRKT 4547 Strategic Marketing Decision Making course.
Alternatively, after completing BCOR 3510 Marketing and Business Communications, Marketing students can apply for admittance into the M-School program during the spring semester of their sophomore year. Admittance is competitive and not guaranteed; however, if accepted into the M-School, students are required to complete, in addition to MRKT 3512 Customer Insights, four M-School specific classes in order to meet the requirements of the Marketing major. Required classes include the foundational MRKT 3521 The New World of Branding and Advertising course and the capstone MRKT 4531 Creative Brand Management course. After completing MRKT 3512 Customer Insights and MRKT 3521 The New World of Branding and Advertising, students will complete two additional required courses among the following M-School courses: MRKT 3531 Brand Planning and Strategy, MRKT 3533 Production Tools and Techniques, MRKT 3534 Conceptual Brand Thinking, MRKT 4521 Adaptive Media and Analytics and MRKT 4538 Full Funnel Marketing. The fifth and final M-School course is MRKT 4531 Creative Brand Management, taken senior year, spring semester.
Please note that students will be permitted to begin taking their foundational course and associated required or advanced elective courses within a Pathway only after completing BCOR 3510 Marketing and Business Communications. The Marketing major requires MRKT 3512 Customer Insights and four upper division courses beyond BCOR 3510 Marketing and Business Communications, regardless of the pathway selected. Requirements to complete the upper division courses for the general marketing major and each pathway are specified above.
The following curriculum represents one possible order or sequence in which it is expected that students will take the various courses required for the B.B.A. (Marketing major) degree. Individual schedules may vary due to student qualifications, participation in Study Abroad programs, and course availability. In order to graduate within 4 years, a student should complete an average of 16 credits each semester.
First Year | ||
---|---|---|
Fall | Semester Hours | |
BCOR 1910 | Business for Good 1 | 2 |
Select one of the following: | 4 | |
Introductory Economics 2 | ||
University Core |
||
FFYS 1000 or RHET 1000 |
First Year Seminar or Rhetorical Arts |
4 |
University Core | 4 | |
MATH 101 | Algebra | 3 |
Semester Hours | 17 | |
Spring | ||
RHET 1000 or FFYS 1000 |
Rhetorical Arts or First Year Seminar |
4 |
University Core | 4 | |
MATH 110 | Precalculus for Business | 3 |
Select one of the following: | 4 | |
Introductory Economics 2 | ||
University Core |
||
Semester Hours | 15 | |
Sophomore Year | ||
Fall | ||
MATH 112 | Calculus for Business | 3 |
BCOR 2110 | Financial Accounting | 4 |
BCOR 2210 | Legal Environment of Business | 2 |
University Core | 4 | |
University Core | 4 | |
Semester Hours | 17 | |
Spring | ||
BCOR 2120 | Accounting Information for Decision Making | 4 |
BCOR 2710 | Business Information Technology | 4 |
ECON 2300 | Introductory Statistics | 4 |
BCOR 3510 | Marketing and Business Communications | 4 |
Semester Hours | 16 | |
Junior Year | ||
Fall | ||
MRKT 3512 | Customer Insights | 4 |
BCOR 3410 | Fundamentals of Finance | 4 |
BCOR 3610 | Managing People and Organizations | 4 |
Electives | 4 | |
Semester Hours | 16 | |
Spring | ||
BCOR 3860 | International Business | 4 |
University Core | 4 | |
One Marketing Pathway Foundation Course (dependent on pathway): | ||
Rethinking the Marketplace (A-LIST Pathway) | ||
Marketing, Customer Value, and Profitability (COIN Pathway) or Marketing Metrics and Performance |
||
Customer Analytics (MA Pathway) | ||
MRKT 3521 | The New World of Branding and Advertising (M-School Pathway) | 4 |
MRKT Pathway-Specific Required or MRKT Elective Course | 4 | |
(If in COIN Pathway, take the second Pathway Foundation Course (MRKT4595 or MRKT 3516) in place of your Pathway Specific Elective) |
||
Semester Hours | 16 | |
Senior Year | ||
Fall | ||
MRKT Pathway-Specific Required or MRKT Elective Course | 4 | |
BCOR 4910 | Business Ethics and Sustainability | 4 |
BCOR 3750 | Analytics in Operations and Supply Chain Management | 4 |
University Core | 4 | |
Semester Hours | 16 | |
Spring | ||
BCOR 4970 | Strategic Management | 4 |
MRKT Pathway-Specific Capstone Course (dependent on pathway): | 4 | |
Brand Storytelling (A-LIST Pathway) | ||
Strategic Marketing Decision Making (MA Pathway) | ||
Creative Brand Management (M-School Pathway) | ||
If in COIN Pathway, take your final Marketing Elective |
||
Elective | 4 | |
Elective | 3 | |
Semester Hours | 15 | |
Minimum Semester Hours | 128 |
Roughly half of students will take BCOR 1910 in the fall semester of their first year. The other half will take it in the spring semester of their first year.
Roughly half of students will take ECON 1050 in the fall semester of their first year, and the other half will take it in the spring semester of their first year.
First Year | ||
---|---|---|
Fall | Semester Hours | |
BCOR 1910 | Business for Good 1 | 2 |
Select one of the following: | 4 | |
Introductory Economics 2 | ||
University Core |
||
FFYS 1000 or RHET 1000 |
First Year Seminar or Rhetorical Arts |
4 |
MATH 110 | Precalculus for Business | 3 |
University Core | 4 | |
Semester Hours | 17 | |
Spring | ||
RHET 1000 or FFYS 1000 |
Rhetorical Arts or First Year Seminar |
4 |
MATH 112 | Calculus for Business | 3 |
University Core | 4 | |
Select one of the following: | 4 | |
Introductory Economics 2 | ||
University Core |
||
Semester Hours | 15 | |
Sophomore Year | ||
Fall | ||
BCOR 2110 | Financial Accounting | 4 |
BCOR 2210 | Legal Environment of Business | 2 |
BCOR 3510 | Marketing and Business Communications | 4 |
Electives | 3 | |
ECON 2300 | Introductory Statistics | 4 |
Semester Hours | 17 | |
Spring | ||
BCOR 2120 | Accounting Information for Decision Making | 4 |
BCOR 2710 | Business Information Technology | 4 |
MRKT 3512 | Customer Insights | 4 |
University Core | 4 | |
Semester Hours | 16 | |
Junior Year | ||
Fall | ||
BCOR 3410 | Fundamentals of Finance | 4 |
BCOR 3610 | Managing People and Organizations | 4 |
One Marketing Pathway Foundation Course (dependent on pathway): | 4 | |
Rethinking the Marketplace (A-LIST Pathway) | ||
Marketing, Customer Value, and Profitability (COIN Pathway) or Marketing Metrics and Performance |
||
Customer Analytics (Marketing Analytics Pathway) | ||
MRKT 3521 | The New World of Branding and Advertising (M-School Pathway) | 4 |
University Core | 4 | |
Semester Hours | 20 | |
Spring | ||
BCOR 3860 | International Business | 4 |
MRKT Pathway-Specific Required or MRKT Elective Course | 4 | |
Electives | 4 | |
University Core | 4 | |
Semester Hours | 16 | |
Senior Year | ||
Fall | ||
MRKT Pathway-Specific Required or MRKT Elective Course | 4 | |
BCOR 4910 | Business Ethics and Sustainability | 4 |
BCOR 3750 | Analytics in Operations and Supply Chain Management | 4 |
University Core | 4 | |
Semester Hours | 16 | |
Spring | ||
BCOR 4970 | Strategic Management | 4 |
MRKT Pathway-Specific Capstone Course (dependent on pathway): | 4 | |
Brand Storytelling (A-LIST Pathway) | ||
Strategic Marketing Decision Making (MA Pathway) | ||
Creative Brand Management (M-School Pathway) | ||
If in COIN Pathway, take your final Marketing Elective |
||
Elective | 4 | |
Elective | 3 | |
Semester Hours | 15 | |
Minimum Semester Hours | 132 |
Roughly half of students will take BCOR 1910 in the fall semester of their first year. The other half will take it in the spring semester of their first year.
Roughly half of students will take ECON 1050 in the fall semester of their first year, and the other half will take it in the spring semester of their first year.
First Year | ||
---|---|---|
Fall | Semester Hours | |
BCOR 1910 | Business for Good 1 | 2 |
MATH 112 | Calculus for Business | 3 |
Select one of the following: | 4 | |
Introductory Economics 2 | ||
University Core |
||
FFYS 1000 or RHET 1000 |
First Year Seminar or Rhetorical Arts |
4 |
University Core | 4 | |
Semester Hours | 17 | |
Spring | ||
ECON 2300 | Introductory Statistics | 4 |
RHET 1000 or FFYS 1000 |
Rhetorical Arts or First Year Seminar |
4 |
University Core | 4 | |
Select one of the following: | 4 | |
Introductory Economics 2 | ||
University Core |
||
Semester Hours | 16 | |
Sophomore Year | ||
Fall | ||
BCOR 2110 | Financial Accounting | 4 |
BCOR 2210 | Legal Environment of Business | 2 |
BCOR 3510 | Marketing and Business Communications | 4 |
University Core | 4 | |
Electives | 3 | |
Semester Hours | 17 | |
Spring | ||
BCOR 2120 | Accounting Information for Decision Making | 4 |
BCOR 2710 | Business Information Technology | 4 |
MRKT 3512 | Customer Insights | 4 |
University Core | 4 | |
Semester Hours | 16 | |
Junior Year | ||
Fall | ||
BCOR 3410 | Fundamentals of Finance | 4 |
BCOR 3610 | Managing People and Organizations | 4 |
Elective | 3 | |
One Marketing Pathway Foundation Course (dependent on pathway): | 4 | |
Rethinking the Marketplace (A-LIST Pathway) | ||
Marketing, Customer Value, and Profitability (COIN Pathway) or Marketing Metrics and Performance |
||
Customer Analytics (MA Pathway) | ||
MRKT 3521 | The New World of Branding and Advertising (M-School Pathway) | 4 |
Semester Hours | 19 | |
Spring | ||
BCOR 3750 | Analytics in Operations and Supply Chain Management | 4 |
BCOR 3860 | International Business | 4 |
MRKT Pathway-Specific Required or MRKT Elective Course | 4 | |
University Core | 4 | |
Semester Hours | 16 | |
Senior Year | ||
Fall | ||
BCOR 4910 | Business Ethics and Sustainability | 4 |
MRKT Pathway-Specific Required or MRKT Elective Course | 4 | |
Elective | 4 | |
University Core | 4 | |
Semester Hours | 16 | |
Spring | ||
BCOR 4970 | Strategic Management | 4 |
MRKT Pathway-Specific Capstone Course (dependent on pathway): | 4 | |
Brand Storytelling (A-LIST Pathway) | ||
Strategic Marketing Decision Making (MA Pathway) | ||
Creative Brand Management (M-School Pathway) | ||
If in COIN Pathway, take your final Marketing Elective |
||
Elective | 4 | |
Elective | 3 | |
Semester Hours | 15 | |
Minimum Semester Hours | 132 |
Roughly half of students will take BCOR 1910 in the fall semester of their first year. The other half will take it in the spring semester of their first year.
Roughly half of students will take ECON 1050 in the fall semester of their first year, and the other half will take it in the spring semester of their first year.
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